Cairns designer Sajeela Jamie will showcase her new 2018/19 collection of designs entitled ‘Wild at Heart’ in two free fashion shows this Saturday within the city’s iconic Bolands Centre (corner Spence and Lake Streets) in a collaboration with the Bolands Centre celebrating the buildings rich history.
The label, Wild Sugar by Sajeela comprises limited edition, Australian made beach, resort, travel and evening wear designs which according to the designer, reflect a ‘free spirit, wild at heart lifestyle’.
“I am very excited to present my new collection at the Bolands Centre.
“I have admired the heritage and architecture of this special building for some time and believe it provides a dramatic backdrop for showing my latest collection.
“In the building’s lobby there are photos from fashion shows in the distant past (1920s and 30s) and believe this is an opportunity to keep the story going but in a contemporary context that celebrates beautiful design,” Ms Jamie said.
Ms Jamie’s ‘Wild at Heart’ collection comprises 30 pieces that will be shown to the general public by seven models at both 2pm and 3pm.
Music from Wild at Heart Collection. Download here.
FOR IMMEDIATE RELEASE
Wild Sugar by Sajeela Presents “Wild at Heart” Fashion Collection at Iconic Bolands Centre.
Cairns, Queensland – Wild Sugar by Sajeela is thrilled to announce “Wild at Heart”, a new collection by Australian Fashion Designer Sajeela Jamie for 2018/19. Sajeela will present her new collection along with her signature designs at the open day of the iconic Bolands Centre on the 28th of July. The first show will commence at 2pm and second show begins at 3pm. Admission is free.
Wild Sugar by Sajeela create limited edition, Australian made beach, resort, travel and evening friendly designs with an emphasis on a free spirit, wild at heart lifestyle. All designs are created in Cairns by Australian Fashion Designer Sajeela Jamie.
“I’m very excited to present my new collection at the Bolands Centre. It’s a great opportunity to show those designs that best represent the Wild Sugar philosophy: ‘Be wild, be sweet, be you’ – which translates to being fully alive, enjoying the sweet things in life and being authentic and true”. ~ Sajeela Jamie
Wild Sugar by Sajeela
The Pier, Cairns.
Wild Sugar by Sajeela, a Cairns based fashion label, creates limited edition, Australian made, designs for the free spirit and the wild at heart.
Wild Sugar Presents “Wild at Heart” Fashion Collection 2018/19
Australian Fashion Designer Sajeela Jamie of Cairns Fashion Label Wild Sugar presents her “Wild at Heart” collection for 2018/19. The new collection along with signature designs will be on parade at the open day of the iconic Bolands Centre on the 28th of July. Fashion shows start at the top floor and winds throughout the building. The first show will begin at 2pm and second show starts at 3pm. All are welcome! Admission is free!
Wild Sugar by Sajeela Pop Up Boutique at Weipa Furniture And Electrical and the Albatross Bay Resort. Time and dates listed below. Model Benita Willliams will be there representing Wild Sugar. She’ll be showing the latest and favourite designs available for purchase and taking custom orders. All designs by Australian Fashion Designer Sajeela Jamie. Please spread the word and invite your friends!
Friday 17th November 9am to 5pm at Weipa Furniture and Electrical.
Saturday 18th November 9am to 1pm at Weipa Furniture and Electrical.
Saturday 18th November 3pm to 7pm at Albatross Bay Resort.
Sunday 19th November 9am to 12 Mid Day at Albatross Bay Resort.